Rugged Elegance Meets Sinister Style: Introducing the 2024 Bronco Raptor Black Appearance Package

Side shot of the 2024 Bronco Raptor with the new Black Appearance Package on a beautiful off-road trail.

Ford has recently unveiled the much-anticipated 2024 Bronco Raptor Black Appearance Package, offering a sleek and menacing enhancement to its high-performance off-road SUV. Presented under the dramatic backdrop of a total solar eclipse at the Bronco Off-Roadeo event in Texas, this new package blends rugged functionality with striking aesthetics. 

Dramatic Reveal Under Darkened Skies

The reveal of the 2024 Bronco Raptor Black Appearance Package was nothing short of theatrical. Owners gathered at the Bronco Off-Roadeo in Texas were treated to the first look during the remarkable celestial event of a total solar eclipse, providing the perfect scene for introducing a package designed to make the Bronco Raptor look even more formidable. 

The 2024 Bronco Raptor with the new Black Appearance Package on a picturesque off-road trail.

Key Features of the Black Appearance Package

The Black Appearance Package is characterized by its exclusive use of Shadow and Matte black, creating a stark contrast with the Bronco Raptor’s vibrant color options. Key features include: 

Shadow Black Painted Roof: This feature is complemented by matching mirror caps, enhancing the vehicle’s sleek profile. 

Painted Roll Bar and Fender Flares: Also finished in Shadow Black, these elements contribute to the vehicle’s cohesive look. 

Matte Black Steel Bumper, Skid Plate, and Tow Hooks: These not only serve an aesthetic purpose but are also functional, reinforcing the Bronco Raptor’s readiness for rough terrains. 

2024 Bronco Raptor with the new Black Appearance Package.

Distinctive Decals and Branding

Adding to its allure, the package includes unique Raptor body-side and hood decals, which amplify its aggressive stance and ensure it stands out on any trail. 

Pricing and Availability

Priced at $4,995, the Black Appearance Package offers significant value considering the aesthetic and potential resale enhancements it brings to the Bronco Raptor. Orders for this exclusive package will be accepted starting at the end of April 2024. 

A Design Inspired by Heritage and Customer Feedback

The design elements like the Shadow Black painted roll bar pay homage to the contrasting roll bars seen on sixth-generation concept Bronco SUVs. Additionally, the inclusion of a painted skid plate responds to a trend among current Bronco Raptor owners who have taken to customizing their vehicles themselves. 

Front end of the 2024 Bronco Raptor with the new Black Appearance Package.

Jason Hyde, Bronco Brand Manager, emphasized that the Black Appearance Package not only enhances the vehicle’s performance capabilities but also significantly boosts its aesthetic appeal. According to Hyde, “The Black Appearance gives [customers] a look that stands out on any trail and under any sky, even a total solar eclipse.” 

This strategic reveal and the tailored features of the Black Appearance Package demonstrate Ford’s commitment to maintaining the Bronco Raptor’s status as a leader in its class, both in performance and in style. 



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