Q1 2024: Ford Transit Dominates Full-Size Van Market

A new 2024 Ford Transit driving on city streets.

The Ford Transit has long been a staple in the full-size van market, and its latest sales figures for the first quarter of 2024 demonstrate its continued dominance. Let’s explore how the Ford Transit has solidified its position as a leader in the market with impressive sales across North America. 

Outstanding Growth in the United States

In the first quarter of 2024, the Ford Transit achieved significant sales growth in the United States, with deliveries totaling 36,999 units. This represents a substantial 20% increase from the 30,847 units sold during the same period in 2023. This surge underscores the Transit’s reliability and popularity among American consumers, making it a top choice in its category. 

Strong Performance in Canada

North of the border, the Ford Transit also saw notable sales growth. Canadian deliveries reached 2,813 units in Q1 2024, an 11% rise from the 2,524 units sold in Q1 2023. This consistent increase highlights the van’s versatility and strong performance, catering to the needs of Canadian buyers who require a dependable and robust vehicle. 

A 2021 Ford Transit driving over a bridge.

Exceptional Sales Surge in Mexico

The most dramatic sales increase occurred in Mexico, where Ford Transit deliveries soared by 154% in Q1 2024. A total of 1,070 units were sold, a significant jump from the 422 units sold in the same period last year. This extraordinary growth points to the growing popularity and recognition of the Ford Transit’s superior capabilities in the Mexican market. 

Market Leadership and Consumer Preference

During the first quarter of 2024, the Ford Transit maintained its top position in the full-size van segment, capturing a 60% market share. This represents an 18 percentage point increase from the previous year, highlighting the Transit’s unparalleled market presence and consumer preference. 

Three models of the 2023 Ford Transit.

The Ford Transit’s impressive sales performance in Q1 2024 across the United States, Canada, and Mexico is a testament to its reliability, versatility, and market leadership. As the full-size van segment continues to evolve, the Ford Transit remains the gold standard, setting a high bar for competitors to meet. 



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